Sport is becoming a business. More and more companies are getting involved in sporting events. Do you think that it is a positive or negative development?

In contemporary society,

sports

marketing is gaining grounds all around the world. Several large organisations use various

sports

events

to advertise their products, but according to some people, it can cause detrimental effects on

sports

. In my opinion, I believe that the advantages of investment from companies in

sports

is above the disadvantages.

First

of all, the drawbacks of a corporation involving too much in the sporting

events

seem inevitable for some people.

For example

, in order to get the bonus of sporting

events

, some

players

, may use a stimulant to improve their performance, which is illegal and harmful for the development of the

sports

industry.

However

, the supervision procedures nowadays are getting more and more mature, which means

such

kind of tricks is almost negligible.

Undoubtedly, there are various benefits for entrepreneurs to invest in

sports

.

Firstly

, the more investment in sporting

events

, the higher income the

players

can receive.

Therefore

, a higher salary for

players

can promote them to be more incentive in a contest so that the authorities can provide better-competing quality than ever.

Furthermore

, the large investment form companies can

also

improve the justice of a

sports

competition. The World Cup,

for instance

, has received a large amount of capital from various private cooperations for the construction of the judging system.

As a result

, there are a lot of advanced technologies which have been used in sporting

events

,

such

as VAR, which can provide more details for the judge when a goal has happened. Without financial support from private institutions,

such

advanced technology can never be put into use.

Having analysed the topic thoroughly, I am of the opinion that the pros and cons of

sports

marketing are deserving the equal attention. As long as we can regulate the market and educate the

players

appropriately, we can actually maximise the benefits of capital involving enterprises in

sports

events

.

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